Real Coverage That Gets Your Story Noticed

This is a good example of the kind of coverage I bring to the businesses and events I work with. I attended an exclusive car showcase in San Gabriel, hosted by renowned Ferrari collector David Lee to celebrate his newest acquisition, a Ferrari 250 GT SWB California Spyder. Collectors, car club members, and young enthusiasts filled the venue all day. I interviewed David Lee and several attendees on site, then wrote an article that published in Người Việt newspaper, one of the most trusted Vietnamese language newspapers in the U.S.

For a business or organization, this is what real press coverage looks like: not a paid ad, but a genuine story that puts you in front of an engaged audience and builds credibility you can’t buy. If you’re hosting an event or want your work covered the right way, this is exactly the kind of thing I do.

This was my first article published with Người Việt. You can read the original (in Vietnamese) here.

Article Summary

Car Lovers Gather with David Lee and a Legendary Ferrari in San Gabriel

Hundreds of car enthusiasts packed into the Hing Wa Lee jewelry store in San Gabriel on Saturday, May 30, for a special showcase hosted by renowned Ferrari collector David Lee. The star of the day was his newest acquisition: a Ferrari 250 GT SWB California Spyder, one of the most coveted classic Ferraris in the world. First unveiled at the 1960 Geneva Motor Show, the car was designed by Pininfarina and hand built by Carrozzeria Scaglietti, prized by collectors for its V12 engine and timeless styling.

Collectors, car club members, students, and enthusiasts came from across Southern California, and dozens of rare sports cars, classics, and supercars were on display. For David Lee, the gathering was about more than the cars themselves. He sees these events as a way to bring the car loving community together, whether someone is a serious collector, a casual fan, or simply drawn to automotive history.

Lee bought his first Ferrari at 30 and has been collecting seriously for about 15 years. He views car collecting as both a passion and a smart investment, but says the real reward comes from giving back. As a longtime advisor to the USC Marshall School of Business, he regularly mentors young entrepreneurs and students, and believes true success means helping others and contributing to the community.

Longtime attendees echoed that feeling. Irvine resident Christian Trần said it’s the people and friendships, not just the cars, that keep him coming back year after year. Fellow collector Jay Baldemore, who discovered Lee’s collection through social media and a Jay Leno feature, said he’s gradually become part of this tight knit community, and that smart, strategic buying is what makes a collection worthwhile over time.

For younger attendees, the experience hit differently. USC student Yu Wang said seeing these legendary cars in person, rather than in magazines or online, made his own dreams feel more attainable and pushed him to work even harder toward his goals.